Deeptech Formulation Science

Medicines that are
truly safe for
children

India's first clean-label paediatric pharmaceutical platform — same trusted drugs, free of harmful synthetic additives.

Reformulating medicines with patent pending formulation platform technology. Starting with Cough syrups.

Partner With Us How It Works
Current Cough Syrup
COUGH SYRUP 100ml
  • Sucrose
  • PEG
  • Parabens
  • Red Dye 3
  • Polysorbate 80
  • Artificial Flavor
  • Drug
Curethic Cough Syrup
COUGH SYRUP CLEAN LABEL
  • Stevia
  • Natural Glycerine
  • Organic Citric Acid
  • Natural Color
  • Natural Gum
  • Natural Flavor
  • Drug
Provisional Patent Filed
Validated by 30+ HCPs
DPIIT Recognized Startup
Clean-Label Paediatric Focus
Supported by AIC RNTU Bhopal, NEURON COE STPI Mohali, Wadhwani Foundation, Bengaluru
The Problem

Children are not small adults.
They deserve medicines
designed for them

Most paediatric medicines use formulations built for adults — with additives that can be harmful to developing children.

01

Synthetic excipients in every dose

Parabens, sorbitol, glycerine, PEG, synthetic dyes — standard ingredients in children's medicines flagged by 200+ studies for safety risks in neonates and infants.

02

Decades of regulatory lag

US FDA, WHO, and EMA have issued guidelines restricting these additives since 2014. India's CDSCO only launched a high-risk additive tracker in October 2025.

03

Industry inertia

Legacy pharma companies continue using the same formulations — cost and convenience trump safety. No Indian brand has addressed this white space.

Our Solution

Same drug.
Safer formulation.

We don't change the active ingredient — we replace every harmful excipient with a safe, biocompatible, natural alternative.

Zero synthetic additives

Curethic formulations contain the same clinically established active pharmaceutical ingredients used in conventional medicines, but are developed without unnecessary synthetic inactive ingredients or commonly debated excipients — including artificial sweeteners, artificial dyes, parabens, and 9+ allergens.

Excipient Comparison
Standard
Sucrose
PEG
Parabens
Polysorbate 80
Red Dye 3
Artificial Flavor
Curethic
Stevia
Natural Glycerine
Organic Citric Acid
Natural Gum
Natural Carrot Color
Natural Flavor
100% Free of Artificial Dyes · Parabens · 9+ Allergens
Technology

AI-Driven Formulation Engine

From trial-and-error to data-driven formulation science — our proprietary engine maps excipient-drug interactions to design optimised, safe formulations.

Input

Drug + Excipient Datasets

  • Known drug molecules
  • Excipient safety profiles
  • Global regulatory flags
  • Stability parameters
Engine

AI Predictive Model

  • Excipient–drug interaction mapping
  • Stability & efficacy prediction
  • Taste & biocompatibility scoring
  • Regulatory alignment check
Output

Optimised Formulation

  • Clean label formulation
  • Pharmacopoeial compliant formulation
  • USFDA/EMA Paediatric standards
Product Pipeline

Starting with the essentials

Phase 1 — Cough & Allergy

High-volume pediatric category with widespread use of synthetic solvents, sweeteners, dyes, and preservatives — despite repeated safety and adulteration concerns and minimal formulation innovation.

💊

Phase 2 — Vitamins & Minerals

One of India's fastest-growing pediatric liquid segments, yet still dominated by sugar-heavy and excipient-loaded formulations with limited clean-label innovation.

🧪

Phase 3 — Antibiotics

Critical pediatric formulations where reducing unnecessary excipient exposure can meaningfully improve tolerability, compliance, and formulation quality standards.

🧴

Phase 4 — Dermatology

Topical and intranasal pediatric products re-engineered to minimize harsh solvents, fragrances, dyes, and other avoidable synthetic excipients.

The Team

Deep pharma expertise

Built by scientists, formulation experts, and pharma strategists who understand the problem from the inside.

Chaitanya Anand
Chaitanya Anand
Founder & CEO
  • MS Pharma Mgmt — UCL London
  • Ex Pharma Consultant @ Prescient, UK
Sai Krishna Pabba
Sai Krishna Pabba
Operations & Strategy
  • MS Pharma Mgmt — UCL London
  • Life Sciences Consultant @ Wavestone
Prabhu Gajawada
Prabhu Gajawada
Strategic Alliances & Marketing
  • MSc, University of Edinburgh
  • 10+ Years in Pharma Sales
India's First Clean-Label Paediatric Pharma

Building medicines children actually deserve

We're looking for pharma partners, healthcare professionals, and mission-aligned investors to build India's first clean-label paediatric pharmaceutical platform.

Partner With Us Investor Inquiries